What matters
EntitledUK
Claims firms
Free guide (MSE)
Price
£29.99 flat fee
Free upfront
Free
% of savings taken
0%
25–30% of any saving
0%
Evidence pack (comparables table)
✓ Included
Handled for you
✗ You research yourself
Pre-written challenge letter
✓ Personalised, ready to send
Handled for you
✗ You write yourself
Step-by-step submission guide
✓ Included
Handled for you
✓ Available (general)
You submit directly to VOA
✓ Yes — you stay in control
✗ They submit on your behalf
✓ Yes
Data shared with third parties
Only payment processor (Stripe) and email delivery (Resend)
Shared with the firm and potentially affiliated companies
None beyond what you share with VOA
Time to get started
Instant — check in 60 seconds, pack in 60 seconds
Days to weeks (assessment, onboarding)
Instant but requires your own research time
Cost on a £400/yr saving over 5 years
£29.99 (you keep £1,970)
£500–£600 in fees (you keep ~£1,400)
£0 (you keep £2,000 but do all the work)
Honest caveat:If you're comfortable doing your own research and writing your own letter, the free guide works. Claims firms are worth it only if you genuinely won't do it yourself and the saving is large enough to absorb their fee. EntitledUK is for people who want the evidence assembled for them but don't want to hand over a percentage of their savings.